usage of the week

well, we're back from our fabulous new york weekend trip, and the big apple brought to our attention an invented usage!

at all the metro-card vending machines, when you opt to pay by debit card, a message appears on the screen:
Please dip ATM card.

What!? "dip"? we were shocked! crazy new yorkers, we muttered...

but it makes a lot of sense, if you think about it. after all, what is to "dip" but to put something into something else and then remove it quickly? what more convenient phrasing could the metropolitan transit authority have come up with? "please insert card, and remove it quickly"? "

also, any phrase of the form "please ____ ATM card" probably has a pretty obvious meaning... give them your money.

thank you, come again.

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