May 1, 2008
To Whom It May Concern:
While enjoying one of your affordably priced, moderately quaffable beers the other day, I noticed Busch’s slogan. It read—and you’ll have to forgive my paraphrase—something along the lines of, “Refreshing as a mountain stream, smooth as its name.” With respect to the second clause, I couldn’t help but wonder if this is intended to be vaguely sexual? On the surface, it seems to indicate that “Busch” is a word that flows easily off the tongue. I think we both know that it is not. There may be something to say about the word’s sibilant conclusion, but the hard b and guttural u are anything but smooth. Personally, I think the phrase is suggestive of a certain part of the female anatomy that shares its name with your hops flavored brew. If this is the case, then I’d have to say that I believe your slogan is quite clever. If not, then I’d suggest changing it. Your marketing department, no doubt, can come up with something sexier or more ironic to slap on your cans. In fact, I might start there. Cans.
“Busch: We’ve got cans you can suck on all night long.”
Okay, maybe that’s a little weak, but you get the point. I’m not the person you pay ungodly sums of money to design your packaging.
All this nonsense aside, thank you for providing me and others with a thirty rack that can fuel any night of drunken depravity, and burden the next morning with the severest of hangovers.
Beer flavored regards,