Showing posts with label rhetoric. Show all posts
Showing posts with label rhetoric. Show all posts

2.21.2008

san francisco's pleasant rhetoric

the notion that san francisco is an unusually friendly big city has been one of those for which i had no evidence at all until one day, on the muni ([myOO-nee]: i basically ride a trolley to work everyday--quaint, no?), i noticed this sign on the driver's cab:
Information gladly given but safety requires avoiding unnecessary conversation
the first thing that struck me was, 'why is the print so small on that sign?' followed by, 'why is that sign so unnecessarily wordy?'

one can imagine a similar sign in another large city (i name no names) saying
Do not speak to driver
but not in san francisco! it is safety, not the driver herself, that objects to conversation. it is only 'unnecessary conversatoion' that should be avoided--don't hesitate to inform the driver of an emergency--though really, 'unnecessary' is unnecessary, since having a necessary statement to make to the driver would just force you to break the rules, anyway.

another highly unnecessary word merits mention: 'gladly.' information will not be given begrudgingly on the muni!

the driver isn't even 'shunning' unnecessary conversation or 'stopping' it or anything like that; just mildly avoiding it like a small, friendly child in the street, for safety's sake.

even consider the ordering of the sentence. the alternative, "safety requires avoiding unnecessary conversation, but information is gladly given," just really puts too much emphasis on the negative, doesn't it?

i'm still not sure it's exactly what i'd call 'evidence' for my friendly city theory, but it's definitely a good sign.

2.07.2008

admiral ackbar cereal!?

There's something rhetorically interesting going on in this, known as 'Sh!^ing around - Admiral Ackbar':
It makes me think the original admiral ackbar might be the funniest thing ever created. Funny at all speeds.


But perhaps it's not quite as interesting as *this* remix:



These guys are just begging to be widely known on the internet:

looks like one of these 'make your own corporate commercial' contests.


But! when i went back to give you a link to the original vid--a necessary part of understanding the above videos?--i was faced with THIS.

In case that didn't work, what it is is a google search that shows a screen shot of the original video and then says "this is no longer available."


Somewhere out there, has someone, probably comedy central's lawyers, defined the difference between the original video and those above? or maybe they just haven't found them yet?


A consolation prize.


Whoa! I love the Godfather:



By the way! Real bloggers write in html.

1.25.2008

a rhetorical flourish

as i mentioned in my last post, i've put in an application to UC Berkeley's Department of Rhetoric. gah, it just rolls off the tongue, doesn't it? a bit about why i'm so ga-ga for this particular ivory tower, and what i'd do if they let me scale the walls:

first, the description on the website:
The Department of Rhetoric is a leading center for interdisciplinary research and teaching in the humanities and social sciences. Linked by a common interest in the functions of discourse in all its forms, faculty and students engage the theoretical, historical, and cultural dimensions of interpretation and criticism, in fields as diverse as political theory, gender, law, media studies, philosophy, and literature.
neat, huh?

the department is sort of inside out--they're not unified by a particular subject matter, but by a particular approach. people there do philosophy, history, film studies, english, etc. but they do them from this discourse-studying post-structurally-informed standpoint that sees all those disciplines as part of the same cultural moments and movements.

so, i love linguistics as a discipline, but i want to come at it from that direction. i think it's too entrenched to really be shaken up from the inside the way i want to.

how do i want to? i'm glad you asked. first of all, linguistics, for all its science-y rhetoric, relies on certain metaphors and assumptions that define how it conceives its objects: a person is the genesis of language, a person exists independent of language and then gains it, the purpose of language is to communicate information, and so on. an approach that examined these assumptions as metaphors and rhetorical figures would be ultra revealing.

second, disciplines like rhetoric (and brown's MCM department, notably), are doing a neat thing called 'media-specific analysis.' here is a ucla website on the topic. the first listed author, btw, is one of my recommenders! she taught a great course my last semester at brown for which i did some of my favorite work. including a 20-mile-wide webpage. which i should post.

anyway, MSA is being done on genre and poetry and so on, but not everyday language itself. why not? where are the people talking about how typing is changing language? what are the differences between print and speech, from a linguistic, not poetic, standpoint? these things aren't being talked about in linguistics, as far as i know.

i had a really nice meeting with a rhetoric prof, michael mascuch, just about the day after i submitted my application. he's done some interesting thinking about the authority of various media and how that relative authority has shifted over time. so he's examining novels and history, but maybe the techniques used in these disciplines provide a way into looking at the effects of media on language itself. (language conceived as an entity apart from any particular speaker? yeah... maybe...)

aside from that, the department has some major heavy hitters like judith butler and kaja silverman. AND, it's berkeley. come on. it's beautiful, it's in the bay area, and it's got people like john searle and george lakoff, who are SO important, even if i don't agree with them and submitted my writing sample on just how much i don't agree with them. it's a move i'm second-guessing.

the ulterior motives for this post: 1. maybe admissions committees do google searches? they should, in this day and age, shouldn't they? not that this slap-dashery will impress anyone, but maybe my enthusiasm is more apparent than in my overly-reworked statements of purpose. 2. i need to not think about this now. i'll know in just over a week if i didn't get in, and i'm hoping that getting this post out of my system will help alleviate the stress. fat chance: 200 applicants, 10 spots.

oh well, there's always next year.

7.24.2007

green me up, scotty

i've had a couple of run ins with greening in recent days. espn (i've been watching a lot lately) is greening in san fransisco: an advertisement behind home plate currently says
let's green this city(.com, i think)
and, in route 66, where i'm currently working, the all-natural window spray i use to clean glass surfaces is called

greening the cleaning

in the first usage is a a standard infinitive verb following after a modal. in the second it is a past participle. it's a weird sentence fragment, almost like they're saying 'we are greening the cleaning' or 'you are greening the cleaning.'

for some reason, when i think of other verbs that occupy these sentence frames, they all end up sound very hip. i would say things like let's rock this city
or
rocking the cleaning.

so, whatever this 'to green' is, it sounds like something i want to do. more importantly, it sounds like some change i might want to bring over various mundane objects. used, as it is, in the context of advertisements and brand names, it must be something good.

'green' is widely used as an adjective meaning 'environmentally friendly' as in phrases like, 'we're a green store,' or 'the green party.' so it seems to be a way of encouraging hip people to convert their environs to the environmentally friendly. i also believe, though, that uses like these change how we think about the process of making things green. maybe it makes it seem gradual or plausible. maybe it makes it seem like something one person can begin by buying one product. advertisers must hope so. the only question now is: will greening catch on? the proof will be in the language.

7.27.2006

the SNOOT fallacy

at issue is this article by David Foster Wallace (who i typically like and agree with). it's quite lengthy but well worth the read; Wallace is a very interesting writer and the topic is the politics of usage and dictionary-making. what could be more at home here on invented usage? there's a lot here i'd like to talk about and argue with, but i'll try to focus.

the article, which appeared in Harper's, i believe, amounts to a glowing review of Bryan Garner's A Dictionary of Modern American Usage. true to form, though, Wallace also gives us all the backstory including the 'seamy underbelly' of lexicography: the descriptivist/precriptivist divide. descriptivists would like a dictionary to reflect language the way people actually use it, insofar as possible, while prescriptivists tend to believe that a dictionary should tell us what's right and how to use words properly. i found it somewhat surprising that Wallace himself comes down firmly on the prescriptive side, proudly calling himself a SNOOT. that's a nice, cute term for something i've called a 'grammar nazi' or a 'big fat jerk' elsewhere on this blog. i'm sure he has his reasons for capitalizing it (and for once mispelling it as 'SNOT,' i'd like to add).

his precious reasons. wallace, garner, and snoots of their ilk are fond of reasoning about language. and the basic premise of 99% of logical arguments about language is... drumroll please... "the purpose of language is communication." in fact, this maxim is taken so keenly for granted that it is embedded only in parentheticals on linguistics departments' webpages. (Brown's for instance: How does the function of language (to communicate) interact with its structure?) so of course wallace feels justified in defending at least the prescriptivist rules that aid 'clarity and precision.'

i'd like to submit (usage liberal that i am) that language has more purposes than just communication. i even believe it goes beyond wallace's observation that the diction/style/accent we use communicates something about us. language is used to confuse, to distract, to entertain, to kill time, to remember, to make art, to perform ceremonies, all of which could be considered communicative under my usually broad definition... but beyond even that, the ways people judge each other based on language use are PART OF LANGUAGE ITSELF. its purpose is also to divide, include, grade and judge. these functions determine who gets listened to, and in extreme cases, who gets listened to is a matter of life and death.

wallace quotes a snoot friend of his: "listening to most people's English feels like watching somebody use a Stradivarius to pound nails." this analogy reveals more than a few things about the prescriptivist (snoot) perspective. first, it reveals that they consider language an object. an object that we all approach the same way from the outside and use for a determined purpose. they believe there is a right function and a wrong function for language, that that function is essentially benign and beautiful. wallace acts as though prejudice, awkwardness, and judgmentality are faults of people, and not built into language in any way.

wallace writes,
These are tense linguistic times. Blame it on Heisenbergian Uncertainty or postmodern relativism or Image Over Substance or the ubiquity, of advertising and P.R. or the rise of Identity Politics or whatever you will — we live in an era of terrible preoccupation with presentation and interpretation. In rhetorical terms, certain long-held distinctions between the Ethical Appeal, Logical Appeal (= an argument's plausibility or soundness), and Pathetic Appeal (= an argument's emotional impact) have now pretty much collapsed — or rather the different sorts of Appeals now affect and are affected by one another in ways that make it almost impossible to advance an argument on "reason" alone.
and i'd like to object. postmodernism is NOT relativism, though this is a common misconception. postmodernism never says 'everything is the same. it doesn't matter how we speak because everything is as good as everything else.' it says 'the distinctions we make in language are arbitrary, but they have to be made. we have to make the choice to have an official academic language, or to read a certain text a certain way. it's just VERY important that we consider why (and from what cultural standpoint) we're making those decisions.' wallace's distinciton between different rhetorical strategies is an old one--one of the oldest, in fact. but language has never been transparent. there has never been a 'logical' argument that was not also rhetorical and emotional. EVERY statement that has content also has form and also has a speaker who speaks from a particular perspective and whose words therefore have a particular emotional impact. as soon as a word enters the language (or is uttered... not the same thing, i guess) it's encoded with information about the social and mental status of those who use it. logic never has been and never will be free of language.

wallace finally praises garner's dictionary of modern usage because garner himself seems not to speak from a normal human position.
It's like he's so bland he's barely there. E.g., as this reviewer was finishing the book's final entry, it struck me that I had no idea whether Bryan Garner was black or white, gay or straight, Democrat or Dittohead. What was even more striking was that I hadn't once wondered about any of this up to now; something about Garner's lexical persona kept me ever from asking where the guy was coming from or what particular agendas or ideologies were informing what he had admitted right up front were "value judgments."
that is, according to wallace, the perfect person to judge language is barely a person at all. garner lays bare his assumptions, but doesn't admit the sociocultural ground he makes them from (although i'll lay 20-to-1 he's white). this is perfection in scientific distance and objectivity. maybe it's a great way to write a text book, but it misses something fundamentally beautiful about what language is: inconsistent and ever-changing, as anything determined by everyone in the world all at once has to be.